Research centres
Sustainable Development Research Centre
Leader: Prof. emeritus Dr. György Kocziszky
Key research areas:
-
Modeling the interaction of sustainable development at the macro, meso and micro levels at social, economic, and environmental levels.
-
Clarification of the concept of a sustainable development trajectory, selection of indicators to serve as a basis for its measurability.
-
Review of the methodology of ex-post and ex-ante investigations, critical examination of its applicability.
Fintelligence Research Centre
Leader: Prof. Dr. Tibor Pál
Key research areas:
-
A better understanding of the processes that shape and define the financial culture, strengthening consumer and financial awareness and consciousness.
-
The use of data assets and information technology in decision support.
-
Examining the development of household financial accounts in Central and Eastern European countries at different stages of the economic cycle.
Management and Enterprise Development Research Centre
Leader: Prof. emerita Dr. Mária Illés
Key research areas:
-
Public services in a changing environment.
-
Characteristics, operation and development opportunities of social enterprise.
-
Examining the economic, social and environmental sustainability of small and medium-sized enterprises.
Marketing Research Centre
Leader: Prof. Dr. István Piskóti
Key research areas:
-
Social marketing: Stakeholder management based solutions for social innovations.
-
Smart city marketing: measuring and managing the value of the city brand - smart marketing solutions for creating a smart city.
-
Digital marketing and society.
-
Green marketing and consumption.
Strategy and Technology Development Research Centre
Leader: Prof. Dr. Károly Balaton
Key research areas:
-
Environmental factors influencing corporate strategies.
-
Characteristics of economic and technological innovations, the process of their formation.
-
Types of strategic innovations, the relationship between strategic and technological innovations, the relationship between strategic and organizational innovations.
Landscape and Settlement Research Centre
Leader: Prof. Dr. Tamás T. Sikos
Key research areas:
-
Research of peripheral areas.
-
The impact of e-commerce on settlements.
-
Applicability of drone technology in settlement morphology research.
Social Innovation Development Research Centre
Leader: Veresné Prof dr Somosi Mariann
Key research areas:
-
Measurability and measurement of social innovation potential at the macro-, meso- and micro-level.
-
Creating and supporting social innovation through neuro-fuzzy models and artificial intelligence systems.
-
The role of networking in the implementation of successful social innovations.
Spatial Economy Research Centre
Leader: Prof. Dr. József Benedek
Key research areas:
-
Exploring the development peculiarities of European and Hungarian cities, regional centers.
-
Changes in the world economic positions of centers, world economic phenomena, development of processes in the globalized world economy.
-
Factors of regional development and growth.