Students
I. year
|
Nr |
Name |
Supervisor |
Research topic |
| 1. | Makhosi Khuzwayo | Dr. Hajdú Noémi | The Consumer Acceptance of AI-Oriented Digital Services |
| 2. | Cendia Salman | Prof. Dr. Kovács Levente | Bank management in the Digital Age |
| 3. | Fadi Deeb | Prof. Dr. Nagy Szabolcs | Impact of Digitalization on Sustainable Marketing |
II. year
|
Nr |
Name |
Supervisor |
Research topic |
| 1. | Zahra Shahini | Dr. Molnár László | Innovation marketing in manufacturing companies |
| 2. | Yakdhane Houssem Eddine | Dr. Nagy Szabolcs | The impact of the use of voice search on the loyalty of Internet users towards a brand |
| 3. | Zigah Hayford Mawuli | Dr. Hajdú Noémi | Impact of digital marketing strategies in attracting foreign direct investment and its implications on Ghana’s economic growth: A comprehensive analysis |
III. year
|
Nr |
Name |
Supervisor |
Research topic |
|
1. |
Dr. Hajdu Noémi |
Intercultural marketing: The impact of culture on the marketing mix |
|
|
2. |
Dr. Bartha Zoltán |
The impact of rules and norms on the Tunesian economy |
IV. year
|
Nr |
Name |
Supervisor |
Research topic |
| 1. | Laman Gasimzade | Dr. Molnár László | Innovation capability: Measuring and Influencing |
| 2. | Ensem Mourou | Dr. Bartha Zoltán |
Economic performance associated with digitization concept speeded up by Covid 19 pandemic in Hungary; Case study: the Hungarian banking sector |